Reforming under new Russian ownership and now named “Vkusno & Tochka” (which translates to “Tasty and That’s It”), the golden arches of over 800 former McDonald’s fast-food restaurants in Russia have come crashing down.

Joining other western businesses, McDonald’s made the costly decision to penalize Russian President Vladimir Putin for the invasion of Ukraine. It entirely vacated the world’s 11th largest economy. Quite possibly, this event will be seen as a marker for resurging nationalism worldwide. That would make it another step in reversing an era of globalization that yielded vast increases in wealth but also created forces that deeply disturbed competitive local industries and traditional social foundations.