Donald Trump and Elon Musk have three things in common: Each is so compelling that friends and foes alike cannot look away; some foes cannot contain their strong visceral reactions; and each man uses the first two effects to his advantage. Watch these show up in Musk’s Twitter playbook.

Musk’s celebrity status is well known. He has 113.6 million Twitter followers at the time of publication. The Teal Mango ranks him as the third best-known person in the world. Forbes lists him as the richest person in the world.