Country musician Kid Rock revealed that he chose to go back to drinking Bud Light after he spoke with Anheuser-Busch’s CEO, stating that the company “got the message” on why the beer company faced pushback in 2023.

The iconic beer brand received backlash in late March last year after it partnered with transgender social media star Dylan Mulvaney, which resulted in Bud Light financially underperforming for the remainder of the year. Kid Rock, who went viral last year for posting a video to social media of him shooting multiple Bud Light cases with a machine gun, revealed that after he invited the CEO of Anheuser-Busch to his house to have a conversation, he became good friends with the CEO and learned that the company employs “so many people.”