Apple to end pursuit of developing electric vehicles

Published February 27, 2024 6:10pm ET



It looks like Apple will not be bearing the fruits of its labor in developing electric vehicles, as the company has dropped any plans of entering the auto business.

The announcement from Apple was made internally on Tuesday, marking the end of the company’s multiyear endeavor into “Project Titan.” Almost 2,000 employees worked on this project, which started in 2014.

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