Proof positive that it’s the latter half of August—when just about everyone is on vacation, or ought to be—arrived this week with the news that the latest social media sensation in Great Britain is a clandestine video of Prime Minister David Cameron.

It was filmed by a teenage girl named Ashleigh on an Easyjet flight from London to Algarve, Portugal, and shows Cameron sitting among his bodyguards, tapping on his iPad – and eating from a package of paprika-flavored Pringles potato chips. “The prime minister was three seats away from me,” Ashleigh tweeted to her followers, “eating paprika Pringles. Help me.” A few moments later: “Guys, I’m crying. He was eating Pringles.”