TikTok creators flip the script in Kamala Harris’s favor to woo young voters

In the days since President Joe Biden dropped out of the 2024 race and endorsed Vice President Kamala Harris to lead the ticket, TikTok has exploded with young creators flooding feeds with new memes and videos in an effort to bolster her candidacy.

The online flurry began after pop star Charli XCX declared on Sunday, “Kamala IS brat,” a reference to her new album released last month. A brat, in the singer’s words, is “that girl who is a little messy and likes to party and maybe says some dumb things sometimes, who feels herself, but then also maybe has a breakdown, but kind of parties through it.”