Hershey to redesign Pacs to look less like cocaine

Published December 11, 2007 5:00am ET



Shortly after the Philadelphia police mistook a mint package for street drugs, the Hershey Co. vowed to change the candy?s packaging design, which some said resembled heat-sealed Baggies often associated with selling cocaine or heroin.

“It was certainly never our intention to create any confusion with this product,” Hershey spokesman Kirk Saville said about the packaging for its mint called Ice Breakers Pacs. “We take consumer and community feedback very seriously and are acting quickly to address concerns.”

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