Harris defends Latino vote as Trump makes inroads with key demographic

Vice President Kamala Harris’s campaign is launching new efforts to reach Latino voters, a key voting bloc that’s slowly been drifting from Democrats to Republicans in recent elections, putting the group at the center of a tug-of-war that could determine the outcome of the 2024 election.

In 2020, President Joe Biden won 64% of Latinos, who made up a significant part of his winning coalition. But former President Donald Trump improved on his 2016 numbers among Hispanic voters, particularly those without a college degree, according to a Pew Research Center study. Recent polling shows Trump’s appeal among Latino voters has grown since his 2020 loss, with some surveys finding him winning close to 40% of this critical demographic.