The podcast election: How they have taken on a larger role in 2024

The 2024 presidential election will be remembered as the first featuring both candidates making multiple podcast appearances to promote their campaigns, utilizing a media field that has vastly grown in popularity.

Unlike interviews on cable news networks, which require a subscription to watch live, many podcasts are readily available to consumers via platforms such as Spotify, YouTube, or Apple Podcasts, all of which can be accessed through smartphones, and in most cases, for free. The accessibility that podcasts offer to consumers compares to the decrease in cable subscriptions in the United States, going from a peak of 105 million households subscribed to cable television in 2010 to the 70 million expected by the end of 2024.