Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James.

It is the first in a series of planned athlete dolls the toy company calls “Kenbassadors.” Last year, Barbie had nine dolls modeled after female athletes, but James is the first in this year’s series. His doll is dressed in a blue and white letterman’s jacket, without any nod to his current team, the Los Angeles Lakers.