Wisconsin claims record impact from tourism spending

Published June 10, 2025 12:41pm ET



(The Center Square) – Wisconsin Gov. Tony Evers and the state Department of Tourism again announced numbers from marketing firm Tourism Economics saying the state had record economic impact from tourism last year.

The numbers are annually touted by the department related to funding while economists say that the numbers produced by the marketing group do not follow economic study principals and are not reputable.

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