Desperately searching for its long lost mojo, the Obama campaign has taken dire measures. It has dropped the beloved slogan, “Change We Can Believe In” in favor of the far more substantive, “The Change We Need.” When I ran for state representative in Massachusetts in 1992, the electorate was restive, much as it is now. At my initial meeting where my campaign volunteers and I tried to come up with a slogan, my crazy uncle suggested something that would cut through the clutter and speak right to the voters’ hearts. “Change! Change! Change!” he offered. As he wasn’t kidding, the rest of us derisively hooted his suggestion down. It has now become obvious that my uncle wasn’t wrong, just ahead of his time.
