OMAHA, Neb. (AP) — Online brokerage TD Ameritrade announced Thursday that it’s becoming an official NFL sponsor this fall to tell more about its services and increase the chances of its ads being seen.

Chief Marketing Officer Denise Karkos said the Omaha-based company already advertised during NFL games, but she hopes the sponsorship will help TD Ameritrade reach more of the huge audience for football. The sponsorship is for three years.