New media and the old are at war. A new MSNBC promo features a direct attack on Twitter.
“We break news, yeah” says the voiceover in the MSNBC promo, “but we do more than that. If all you want is headlines, check your Twitter feed.”
“We go beyond the soundbites. We seek different perspectives, connect the dots, approach the story from all the angles, figuring out the what is just the beginning. It’s the other stuff that matters. It’s the part of the story you reach by diving deeper, the part that remains when all the rhetoric has ended. Yeah, that’s the good part. And that’s what you get with these journalists.”
The 30-second spot aired today on MSNBC.
