Maryland is expected to ban surveillance pricing. Here’s what that means for consumers

Published April 21, 2026 2:56pm ET | Updated April 21, 2026 2:56pm ET



Gov. Wes Moore (D-MD) is signing into law a measure advocates believe is needed to prevent price gouging and primarily targets grocery stores in Maryland. 

Moore introduced the Protection From Predatory Pricing Act in January, and Maryland lawmakers passed the bill earlier this month. When signed into law, the measure will prohibit certain companies from using both surveillance and dynamic pricing, a novel technology that is becoming an increasingly popular practice for retailers. 

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