Super Bowl XLV from Arlington, Texas, is now history and the Green Bay Packers came away as champions over the Pittsburgh Steelers in a well-played game that ended with a score of 31-25. Besides Monday morning quarterbacking, many are talking about the Super Bowl commercials that aired at a reported cost of $3 million for a 30-second spot. There were ads that were clever, snarky, heart-touching, sophisticated, cute, and some were not entertaining.
My favorite was probably the Volkswagon Passat pint-sized Darth Vader ad titled “The Force” that showed a little fella dressed in a Star Wars Vader outfit trying to use the Force on a variety of objects around the house, to no avail. Dejected, he decides to try one last time on his dad’s Passat parked in the driveway. Working his magic, the car responds and the pint-sized Darth Vader’s body language relays his delight, not realizing that with a push of the remote and a tease of the eyebrow, Dad played along from inside the house. It’s a cute commercial that has obviously caught the imagination of many because it has received 15.6 million hits on YouTube.
