Business

Cheese! Small businesses get sales off Instagram

By Joseph Pisani
Published June 19, 2014 1:24am ET
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Cheese! Small businesses get sales off Instagram
Miranda Jade Plater, owner of Limelight Extensions, poses with a tablet showing an Instagram photo of her wearing long, black curly hair extensions with the ends dyed bright orange at her salon in Farmington Hills, Mich. on Wednesday, June 18, 2014. This photo alone has generated about $10,000 in sales. (AP Photo/Paul Sancya) | Paul Sancya

NEW YORK (AP) — A picture is worth thousands of dollars for Limelight Extensions.

Phones start ringing at the Farmington Hills, Michigan, salon each time co-owner Miranda Jade Plater posts pictures on photo-sharing app Instagram. Would-be customers call to book appointments or ask questions about hair extensions she posts.

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