On the heels of a historic $5 billion fine against Facebook for privacy missteps, the Federal Trade Commission is suing data consulting firm Cambridge Analytica over the tactics it employed to harvest personal data from the social media giant’s users.

The FTC filed an administrative complaint Wednesday that seeks to hold Cambridge Analytica, which worked on Donald Trump’s 2016 presidential campaign, responsible for “deceptive acts and practices” to collect consumer information for targeted advertising.

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