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Lincoln brand changes name as new MKZ goes on sale

By DeeAnn Durbin
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Lincoln brand changes name as new MKZ goes on sale

DETROIT (AP) — Lincoln is getting a new car and a new name designed to reverse 20 years of falling sales.

The 97-year old luxury brand, synonymous with presidential limos and black Town Cars, is returning to its original name, Lincoln Motor Co. Lincoln hopes the name will help restore the brand’s luster as the new MKZ sedan goes on sale this month.

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