California urges Trump administration to boost Obamacare marketing fund

The leader of California’s Obamacare exchange is urging the Trump administration to increase funding for advertising and marketing for the healthcare program during the next open enrollment, after the state’s own effort to increase enrollment fell flat.

California spent $110 million on marketing for its Obamacare exchange in the last open enrollment, called Covered California, and its enrollment fell by 2.3 percent. The funds paid for ads that ran in several languages and that were shot through a first-person perspective from actors who found themselves in unexpected health circumstances, such as an accident or an unplanned pregnancy.