Ruby Falls President and CEO Hugh Morrow has seen employees leave his outdoor adventure company near Chattanooga for a lot of reasons during the COVID-19 pandemic, from layoffs and relocations to changed career plans.

Tour guides retiring and not returning to full-time work, however, had the biggest impact. Now, like many in the hospitality industry, Morrow’s company has less staff than before. Ruby Falls is operating at 80% capacity with 70% of the staff it had in 2019.

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