The Biden administration is launching a new outreach effort on Monday to urge eligible households to opt in to the affordable internet program launched by the bipartisan infrastructure law.

As of Monday, 11.5 million households had joined the Affordable Connectivity Program, but that number only marked a roughly 10% increase in sign-ups since early February. Senior administration officials estimate 48 million households are eligible for the program, covering nearly 40% of households across the country.