The National Organization for Women, a feminist group, announced a new initiative: “Enough Rush,” a campaign against radio host Rush Limbaugh. The effort is designed to reignite the short-lived furor over apparently disparaging jokes Limbaugh made on his show earlier this year about feminist activist Sandra Fluke.

In a press release, NOW says it “aims to deliver the powerful message to Rush Limbaugh and his apologists that bullying is no longer profitable” by protesting local radio stations and advertisers that carry Limbaugh’s program. Here’s more from that release: