When the coronavirus threatened to end buffet-style restaurant dining, the leaders at VitaNova Brands, which at the time only offered all-you-can-eat feasting, evolved quickly to save their company from permanently closing.

“Like many of our competitors, the buffets would have been decimated,” said Jason Kemp, co-founder and president of VitaNova Brands. “Instead, we united as an organization to innovate and launch new concepts.”