Business

Push for Web addresses in era of search, apps

By Anick Jesdanun
Published February 28, 2014 9:16am ET
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Push for Web addresses in era of search, apps
A visitor checks his phone at the Mobile World Congress, the world's largest mobile phone trade show in Barcelona, Spain, Wednesday, Feb. 26, 2014. The global wireless show that wraps up on Thursday has seen a push to get mobile devices cheap enough to reach emerging markets without sacrificing so much performance. While the affluent crave the latest iPhones or Android phones, most of the world can't afford the hundreds of dollars they cost. (AP Photo/Manu Fernandez) | Manu Fernandez

BARCELONA, Spain (AP) — In the early days, you typed in a domain name address to reach a website. Then came the ability to reach websites directly through a search engine. The mobile era brought us phone apps for accessing services without either.

Yet the organization in charge of Internet addresses is pushing a major expansion in domain name suffixes. At least 160 suffixes have been added since October to join the ranks of “.com,” ”.org” and scores of country-specific ones such as “.uk” for the United Kingdom. Hundreds of other proposals are being reviewed.

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