HAUNTED BY HIGHER PRICES: Netflix’s stock price remains more than 70 percent below its peak one year after the video subscription service enraged customers by raising its prices by as much as 60 percent.
GROWTH REVIVED: After initially losing 800,000 subscribers in the backlash to the price hike, Netflix Inc. has been adding customers again. The company ended March with 26.1 million U.S. subscribers, and they are watching an increasing amount of video streamed over the Internet.
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THE PROBLEM: Netflix hasn’t proven it can make money while paying more to license TV shows and movies for its Internet video library.
