Universal and AMC announced a joint plan to shorten the theatrical window of feature films.

Noting pressures from restrictions imposed by the coronavirus and a noticeable shift in the way movies are distributed via streaming services, the companies announced on Tuesday that movies will only play for 17 days, including three weekends, instead of the usual 90-day screening window. Universal Filmed Entertainment Group Chairwoman Donna Langley said the move would preserve the theatrical experience while looking realistically at how the industry has shifted in recent years.