CINCINNATI — Procter & Gamble Co., the world’s largest consumer products maker, said Thursday it is teaming up with the world’s largest generic drug maker to expand the global reach of over-the-counter brands such as Vicks and Pepto-Bismol. Cincinnati-based P&G and Jerusalem-based Teva Pharmaceutical Industries Ltd. said they plan to combine their over-the-counter drug businesses outside of North America, building leadership in key markets such as Germany, Russia and Brazil while positioning them for faster growth in emerging markets and with more offerings to aging populations in developed markets.
The deal could also eventually help consumers choose from more medicines without a prescription and at lower prices.
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