AUSTIN, Texas (AP) — Bitcoin, 3-D printed candy and George Takei, the Star Trek-actor-turned-Facebook-phenomenon, are among the attractions this week at the South By Southwest festival in Austin, Texas, where the geek set is slowly filing out to make room for hordes of musicians descending on the city.

Known as the launching pad of Twitter and home to Foursquare’s coming out party just a few years ago, the annual tech confab also attracts big tech companies that are eager to test out new ideas or simply show that they’re still “with it.”