The new parent company of a large chunk of Comcast’s cable output has settled on a new name as MSNBC and other channels are being spun off.

Versant, which previously went by the temporary name SpinCo, will serve as the new house for a plethora of cable networks, including MSNBC, CNBC, USA, Oxygen, E!, SYFY and the Golf Channel. Versant CEO Mark Lazarus argued that the company’s new name is meant to highlight its versatility with the intended purpose of being viewed as a house of different brands.