Social media users are not receiving Cracker Barrel’s new design warmly, even though the chain’s CEO said Tuesday that the feedback is “overwhelmingly positive.”

The new logo ditches the iconic man in a rocking chair leaning on a barrel, instead just featuring the name “Cracker Barrel” on an orange hexagon, vaguely resembling a barrel. A press release from the chain states its new logo is “rooted even more closely” to its iconic barrel shape and name.

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