Target partners with ChatGPT to offer AI-assisted shopping

Published November 25, 2025 10:41am ET



Retailer Target announced Tuesday that it will now use OpenAI’s ChatGPT bot to respond to customer questions when prompted.

Customers can open a ChatGPT prompt and type “Target” to get responses from the retailer. Then they can add suggested products to their cart and check out with Target all within the ChatGPT interface.

Already a print subscriber? Click here to login/register your account

Trusted reporting.Unlimited access.

Subscribe for full access to Washington Examiner coverage, expert political analysis, and subscriber-only journalism.

Get Unlimited Access

Already a member? Log in

Cancel anytime.