Wal-Mart’s low-price message and emphasis on necessities are helping the world’s largest retailer grab new customers around the globe in a recession, while Target — with greater emphasis on trendy merchandise — has been struggling to hold on to its shoppers and is now turning to groceries for growth.
“Target is clearly making steps in the right direction,” said Craig R. Johnson, president of consulting group Customer Growth Partners. “Meanwhile, Wal-Mart continues to raise the bar.”
Recommended Stories
Print subscriber? Click here to login/register your account
Digital subscriber? Click here to login/register your account.