Trader Joe’s started in 1967 in California, and it’s since thrived, I’d guess, more because it does a good job selling cheap food a few notches above slop than because of its nautical and cutesy name and marketing themes. Because it commits to prices being the same even in big cities where retail rent is high, Trader Joe’s is often the cheapest food available for sale in some urban markets, and some young, millennial journalists I’ve known survive on it almost entirely. But last week, it announced it had been practicing an evil, and it will be fixing its ways.

How? Paying employees more? Donating more food to the hungry? Of course not! It’s about words and names. All our moral fights are about words now. The Los Angeles Times reports that “the names Trader Ming’s, Arabian Joe’s, Trader Jose’s, Trader Giotto’s and Trader Joe San appear on items such as habañero and lime salsa, gyoza dipping sauce and artichoke antipasto.” Trader Joe’s is giving in to a petition to remove these words, which was signed by a few thousand people and circulated by a 17-year-old from the Bay Area who insisted the variants on Joe were deeply evil.