Gavin Newsom channels his inner Trump with social media strategy. Here’s why it may backfire

Published August 19, 2025 6:00am ET



Gov. Gavin Newsom (D-CA) and his social media team have been savagely mocking President Donald Trump for the past few weeks, taking aim at his all-caps posts and signature sign-off and using AI-edited content to generate meme-storms. 

The tone has been combative, crass, and what’s been defended as fighting fire with fire. 

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