Maybe for the first time, men are this election’s squishy voters, conflicted over President Obama’s reelection because so many have been or still are jobless and are uncertain about their future under Obama’s leadership while feeling disconnected to stuffy Mitt Romney, according to a stunning new analysis.

Evolving Strategies told Secrets that men are the new swing voters of the 2012 election while women appear settled in their choices. As a result, the advertising and polling analysis group said Democrats should reconsider their “war on women” effort to focus on men instead.