Conventional wisdom suggests that voter angst over healthcare affordability will haunt the party in power this November. But unlike the typical midterm election pattern — where dissatisfaction with the ruling party pushes voters toward the opposition — voters have not fully embraced the Democratic alternative.

That’s an opening for GOP candidates who have historically run away from healthcare. By leading on Alzheimer’s disease — an overlooked issue — they have a major opportunity to galvanize their base and show critical swing voters that Republicans care about America’s health.