Germany thinks the rich are greedy. Vietnam thinks they’re visionaries. Guess who’s winning?

Published September 20, 2026 11:00am ET



Economists know how important psychological factors are in the economy, yet they have paid little attention to the effects of a social climate in which rich people are seen either as role models or as scapegoats.

Is there a connection between attitudes toward the rich and a country’s economic success? A comparison of 12 countries reveals an interesting and quite striking pattern.

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