Last year, Planned Parenthood, the largest abortion vendor in America, encouraged its affiliates to stop using the term “pro-choice.” According to them, it just didn’t resonate with young women any longer, essentially because a majority of young people view abortion negatively and “pro-choice” is too associated with abortion.

Such linguistic games suggest that the abortion industry knows it’s losing the young generation. But how far will they go to try to gain support of women? And more importantly, perhaps, will it backfire?