Commercials are designed to sell a product. Sometimes, companies get a little confused about what exactly it is they are supposed to be selling.

Toyota sells cars, but to students at Howard University, the company wants to sell the activist resume of former NFL quarterback Colin Kaepernick. Toyota has apparently partnered with Kaepernick, whose mediocrity has led to him being out of the NFL for five years (and likely forever), playing an ad on the university’s radio station.