Depending on who you ask, Jeb Bush either had a major campaign shake-up before his candidacy was even announced or he didn’t. Just a reallocation of current staff resources, nothing to see here.

As talented and well regarded as newly appointed Bush campaign manager Danny Diaz is, either way they need to ensure this isn’t just reshuffling the deck chairs on the Titanic. The former Florida governor faces some fundamental challenges. Some, like his last name and family background, can’t really be changed.