Presidential campaign operations are in full swing. It can appear that they are simple and only involve television and radio ads, voter mail and emails, speeches and debates. But campaigns, presidential and non-presidential alike, are complex, involve intricate logistics and operate like businesses.

Presidential campaigns are more complicated than other races. Rather than focusing on one district or state, they concentrate on multiple areas simultaneously. Candidates must campaign in each state (appearances, voter mail, etc.), tailor their message to each state’s voters and operate by each state’s preferred style of campaigning (for example, Iowa voters prefer door-to-door campaigning).