Last week Facebook announced new requirements for running advertisements on their platform ahead of the 2020 presidential election. Facebook caused headaches and confusion in 2018 when it required people and organizations wanting to run political, election, and social issue-focused ads prior to Election Day to register and provide detailed information to the company. Now even more information will be required, and more types of ads will fall under the “politics, elections, and social issues” ad group. If people or groups fail to provide the additional information to Facebook by mid-October, the company will pause advertisements from said individuals and groups.

These additional requirements are aimed at the presidential and other federal elections next year. But states with off-year elections like Louisiana, already well in the swing of major statewide and legislative campaigns, are in for a shock.