The Hallmark Channel certainly wasn’t expecting to find itself at the center of a viral culture war controversy this weekend. But in 2019, corporations never know which move might grab the internet’s attention.

The controversy started when Hallmark decided to cancel an advertisement they had accepted from the wedding planning service Zola. The ad depicted, in a humorous fashion, a lesbian wedding, and at one point, the couple kisses. The conservative group One Million Moms complained to Hallmark and launched a petition, angered that an advertisement on the family-friendly network showed a type of family arrangement not in accordance with their personal religious beliefs.