Victoria’s Secret for decades sold one thing: sexy. With gorgeous models in seductive photo shoots, Victoria’s Secret provided women with aesthetic inspiration.

As modern feminism and new identity politics swept across American culture, the lingerie retailer tried to stand against the tide. No more. The largest lingerie giant in the country has admitted defeat and launched its first “diverse” advertisement campaign, complete not just with lacy androgyny, but with both a plus-sized and transgender model.