‘Black Friday’ isn’t Christmas, and that’s good

Published November 25, 2017 12:38pm ET



Costco, the warehouse-style retailer, is where the Carneys do most of our shopping. (We tend to buy in bulk.) If you visit Costco today, the Saturday after Thanksgiving, you will see Christmas decorations and heavily promoted gift sales.

It’s similar if you visit Costco.com. The theme is obvious:

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