It may sound like a broken record (you can use that simile again thanks to the revival of vinyl record albums), but many digital platforms do little to diminish rampant IP theft on their services.

For example, the Los Angeles Times recently ran an expose describing the daunting challenges brand owners face on Amazon’s marketplace protecting their products from counterfeits. Whether large multinational corporations like Daimler and Apple or small American companies like phone-cord supplier Fuse Chicken, all risk losing business and suffering reputational harm because both authentic products and knockoffs are readily available on Amazon.