While Franklin Roosevelt had his fireside chats, Donald Trump has his Twitter account. And now it’s a legitimate historical question which medium will prove more influential. That’s what makes the president-elect’s latest snub so bizarre.

Twitter CEO Jack Dorsey didn’t accompany the captains of digital industry who toured Trump Tower today. According to reports, the notable no-show is the result of a failed emoji deal. Harboring an old campaign grudge, Trump decided to snub Dorsey because Twitter wouldn’t generate an emoji version of the hashtag #CrookedHillary.