Major League Baseball will hold its second annual Players’ Weekend this weekend in hopes of marketing their product to a wider-ranging audience.

From Aug. 23 to 26, players will have the opportunity to wear nickname jerseys and use custom-painted apparel like cleats, bats, and armbands. Essentially, it’s an opportunity for baseball players to show off more of their personality than usual. If this is the MLB’s attempt to reach younger fans because their average fan is more than 55 years old, it is certainly a start. However, more can be done to keep it going.