If designing a smartphone application literally called “Apple Wallet” weren’t clue enough of what Apple is after, the tech giant released new evidence this Christmas season: a set of $550 headphones, which comes with a storage case that makes the whole thing look like a designer handbag.

The AirPods Max debuted last week with the standard Apple marketing copy. They’re “perfect.” They’re “exhilarating.” They’re even “magic.” That’s just like every pricey Apple product, from the Apple Watch to the iPad. And just like every new gadget that comes out of Apple, buyers might reasonably expect that the AirPods Max come with a disappointingly short lifespan.